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Market Planning
Home > Advice > Market Planning
Market planning is a vital component of your overall business planning process. A market review critiques your current marketing practices, a marketing brief refines the market mix and formulates an action plan, and a marketing plan incorporates these and other market management matters into a full action and implementation plan.
Market Planning
- Concerning: your business and its sustainability
- Considering: a renewed market approach for success
- Seeking: an objective opinion of market opportunities
- Contemplating: a refined course in your market plans
- Demanding: a comparative view of your business
- Searching: for a defensible market position for profits
- Intending: to become an industry leader
Marketing Review
♦ A pragmatic review of your marketing approach with regard to market conditions and industry practices to identify the challenges and opportunities to refine your marketing mix, optimize your resources, and enhance planning.
Marketing Brief
♦ An essential process to further research market conditions, assess the competitive position of your products/services, and formulate a revised marketing mix to satisfy refined target markets and realise opportunities through developing a marketing action plan with objectives based on preliminary budgets and forecasts.
Marketing Plan
♦ A planning document with in-depth research, insights from market participants, assessment of crucial consumer behaviours, evaluation of product and service offerings, development of marketing programs, formulation of revenue models and sales forecasts, and action planning with budgets, milestones and growth targets.
Features Comparison |
| Review, Analysis and Reporting Phases | Marketing
Review | Marketing
Brief | Marketing
Plan
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Business Concept and Opportunity | ♦ | ♦ | ♦
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Marketplace and Competitive Conditions | ♦ | ♦ | ♦
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Products, Services and other Offerings | ♦ | ♦ | ♦
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Industry, Competition and Market Position | ♦ | ♦ | ♦
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Marketing Budget and Planning Review | ♦ | ♦ | ♦
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Product/Service Pricing, Margins, and Refinements | | ♦ | ♦
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Marketing, Advertising, and Promotions Planning | | ♦ | ♦
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Market Opportunity, Share and Sales Forecasts | | ♦ | ♦
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Market Action Planning and Scheduling | | ♦ | ♦
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Market Budgeting, Expenditures, and Monitoring | | ♦ | ♦
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Interview Media Buyers, and Promoters and Advertisers | ♦
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Survey, Focus Group, or other Customer Research | ♦
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Product/Service Branding and Enhancements | ♦
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Market Forecasts, Sales Projections and Performance< | ♦
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Marketing Budgets, Financials and Integrated Statements | ♦
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#300, 840 – 6th Avenue SW Calgary, Alberta T2P 3E5
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