Advice Home > Advice > Market intelligence and planning are the foundations for business success. From sound research to quantitative analysis, these elements are essential in qualifying market opportunities and beginning the development process. This development is the strategic market plan as a process to formulate, implement and monitor the marketing program.

Market Intelligence - Research on the competition under a comparative model, industry studies to identify and track new developments and technologies, and assess marketplace conditions.

Market Planning - Market planning from preparing a marketing action plan based on refinements to existing approaches to developing a marketing brief outlining the strategies through budgets or a strategic marketing plan for implementation.

Business feasibility and start-up advice serves as an essential stage of developing a new or expanded business. For a business to survive from launch to exit is dependent on a multitude of factors which must be assessed in advance of committing resources. A feasibility study and start-up business plan are pivotal activities in charting a successful business venture.

Feasibility Study - Assessing the viability through preparing a business review to profile against comparable sectors, a feasibility study examining the business and its operations, to a feasibility assessment intended for entities with proprietary property.

Start-up Business Planning - Develop executive summaries for corporate representation, business briefs for financing purposes, comprehensive business plans for operations and implementation, through to corporate business plans for public company filings.

Growth strategies and planning provide an accelerant to success for existing, profitable businesses on a steep growth path. Strategic planning is crucial to manage threats on the horizon and changes in the competitive environment. The planning process assesses environmental factors and corporate competencies and weaknesses to formulate an action plan.

Strategic Planning - Facilitating the corporate strategic planning process through engaging strategic briefings to executive and management, strategic reviews to profile the company in the marketplace, and strategic plans that detail strategic factors, goals and action plans.

Corporate Planning - Facilitating the development, formulation and implementation of comprehensive corporate business plans for holding companies, private enterprises, and junior public companies to garner sound practices and process for success.

Here are some links and resources that our clients have found useful.